Performance Marketing Specialist

Denver, CO

About the job

120VC is looking for an experienced Performance Marketing Specialist to own the marketing tech stack and execute revenue-generating campaigns to help drive growth for 120VC content, training programs, and brand.

 

Who You Are

The right person will be an ambitious self-starter, curious self-learner, and obsessed with creating value through growth and performance marketing. You will bring understanding and frameworks that you use to launch, test, and implement paid strategies that drive demand. You will be given immense ownership and autonomy to make an impact.

 

The Role

  • Help design and own the 120VC Marketing Tech Stack for planning, implementing, optimizing, and measuring integrated paid and inbound campaigns to drive demand for products and services.

  • Explore new and emerging digital marketing & acquisition opportunities/tech, allowing us to target audiences in new ways.

  • Collaborate with the CXO to execute campaign strategy and support meeting or exceeding lead gen and pipeline goals; build campaigns directly in most popular digital platforms (Google, YouTube, LinkedIn, Facebook, etc.).

  • Analyze and implement the execution of a digital marketing strategy for paid marketing campaigns across SEM, Display, Social, Email, and other digital channels.

  • Meet regularly with stakeholders to share insights and channel reporting.

  • Monitor the competitive landscape and make recommendations to establish and maintain market leadership.

 

Qualifications

  • 2+ years of experience directly supporting or executing digital marketing campaigns in channels like LinkedIn, Facebook, Twitter, and Google Ads

  • Strong analytical skills and proven track record in making data-driven decisions to continually optimize performance

  • Able to produce and test marketing workflows that drive conversions

  • Working knowledge of HubSpot, LinkedIn Google Analytics

  • Experienced in and comfortable with copywriting

  • Comfortable managing multiple projects

 

Location

We are located in Los Angeles, Tacoma, and Denver. But you can get sh*t done from anywhere. We’ll set you up with a dope laptop, 120VC #GSD swag, a monthly cell phone/data stipend, and a generous Grubhub meal delivery account.

 

Benefits

  • Empowered and entrusted to lead the status go.

  • A purpose-driven, yet playful culture with a great deal of autonomy, and opportunities for perfecting your craft.

  • Company-sponsored health benefit plans across Medical, Dental, and Vision

  • Paid holidays time, and unlimited PTO, and sick time

  • Company-matched retirement plans

  • Access to 120 TLA workshops including the 14-week, online Transformational Leadership Program worth $2,500 and 47 PDU’s from the Project Management Institute.

 

About us

120VC is a Transformational Leadership Consultancy on a mission to enable leaders and teams who can move people, organizations, and the world into what’s new and next; the Status Go.

We are in the business of helping people lead and respond to change—with efficiency, agility, and humanity. We offer consulting, training, and content specializing in project and product leadership that Gets Sh*t Done #GSD. 120VC is a recognized leader with a 21-year track record of helping Fortune 500 organizations achieve true business agility. www.120vc.com 

 

120VC is committed to a policy of equal employment opportunity for applicants and employees. Employment decisions and practices will comply with all applicable laws prohibiting discrimination in employment, including Title VII of the Civil Rights Act of 1964, the age discrimination in employment act of 1967, the Americans with Disabilities Act of 1990, the Immigration & Nationality Act, and any applicable state or federal laws.

This policy applies to all employment terms and conditions including hiring, compensation decisions, benefits, discipline, training, promotions, transfers, and terminations.

Any employee or candidate for employment with questions or concerns about any type of discrimination in the workplace, or in the hiring process, should bring these issues to the attention of the 120VC Human Resources Department at 818-842-8041 – finance@120vc.com – 120VC 11601 Wilshire Blvd. 5th Floor Los Angeles, California, 90025.. Employees and/or candidates for employment can raise concerns, report problems, or make complaints without fear of reprisal. Any 120VC employee found to be engaging in any type of unlawful discrimination will be subject to disciplinary action, up to and including termination of employment.

The employment-related provisions of the Americans With Disabilities Act (ADA), as well as the California Fair Employment & Housing Act (FEHA), apply to all employees and job applicants seeking employment with Company. The Company will attempt to provide reasonable accommodation for known physical or mental limitations if a job applicant or employee is otherwise qualified unless undue hardship to the Company would result.

An applicant or employee who requires accommodation in order to perform the essential functions of the job should inform 120VC, and request such an accommodation. 120VC will then engage in a timely, interactive process with the applicant or employee to determine effective reasonable accommodations, if any, in response to a request for reasonable accommodation by an applicant or employee with a known physical or mental disability, or medical condition.