As much as IT project leaders hustle to manage customer perception, most stakeholders don't understand or care to understand the complicated processes of technology-led initiatives. Until things break, they don't really care what teams do.  All that really matters to stakeholders is that their problems are solved. 

Instead of a constant focus on customer service and perception, there's a better way. 

In this #GSD talk, we dive into finding the driving purpose of an initiative, the real-real problems that it seeks to solve, and framing a promised future stated that creates FOMO. Practical brand-building methods applied to projects to make them matter.  Get the project funded, stakeholder buy-in, and participation with a clear pathway to that delivers the necessary and expected outcomes.